How One German Toymaker Made Money Despite U.S. Tariffs

Scritto il 24/11/2025
da Melissa Eddy and Patrick Junker

A combination of strategic planning, good timing and a long-awaited product helped the maker of electronic story boxes weather the onset of tariffs.A popular audio player, Toniebox. Toy sales in the United States are up, despite new tariffs, which contributed to, on average, a 4 percent increase in retail prices, according to Circana, a marketing research firm.